How to Create Great Content: Digital Storytelling for Transport Professionals Webinar | Thursday 20 November 2025
The digital media ecosystem has been changing, with a surge in educational topics ranging from urban design to transport. When done well, this type of content attracts a huge and engaged audience.
Our webinar was hosted by Dr Julian O’Shea—an academic, transport expert and social media creator recognised as YouTube’s Breakout Creator of the Year and selected for Screen Australia’s Skip Ahead programme—and Lucinda Hartley, an urbanist, keynote speaker and entrepreneur named among Australia’s 100 Most Influential Women by the Australian Financial Review.
This engaging session explored social media, the challenges of platforms and algorithms, how to create digital content using just your phone, and how these efforts can lead to real-world impact with a particular focus on those involved in road safety, including policy, education, advocacy and design.
On-Demand Video
Speakers
Dr Julian O’Shea | Monash University
Julian O'Shea is a social entrepreneur, humanitarian engineer and advocate for innovation in higher education. He creates educational videos on YouTube, TikTok and Instagram about design, cities and interesting places.
He is committed to open innovation and connecting bright minds to the problems that matter. Prior to this he headed up education and research programs for a global development not-for-profit as the Director of the Engineers Without Borders Institute. Programs he oversaw included the EWB Challenge - a first year design challenge for engineering students; the Regioneering Road Show - a high school science outreach program; the Humanitarian Design Summit program - a multi-week in-country design study tour; and the Journal of Humanitarian Engineering - a peer reviewed academic publication to share innovation on technology for poverty alleviation.
Lucinda Hartley | Urban Futurist
Lucinda Hartley is an urban designer by training, an entrepreneur by vocation and innovator by nature.
Named as one of Australia’s 100 Most Influential Women by the Australian Financial Review and one of the 100 Most Influential Melburnians by The Age, she has spent the past decade building innovative future-focused companies whose products are now used around the world.
Lucinda is a serial founder and award-winning technology leader. She helped create the UN Sustainable Development Goals for Cities and has delivered city-shaping projects for Google. She is best known as co-founder of big data analytics company Neighbourlytics, where she pioneered leading technology for measuring urban life. Prior to this, as co-founder of placemaking consultancy CoDesign Studio, she delivered over 100 neighborhood improvement projects across Australia.
Event Disclaimer
The views and opinions expressed in presentations and at events are those of the individual presenters and do not reflect the official policy, position, or views of the Transport Professionals Association (formerly AITPM).
We proudly support and encourage diversity of thought and perspective within our professional community. By providing a platform for a broad range of voices and ideas, we aim to foster respectful dialogue, innovation, and continuous learning across the industry.
